What should my klout score be

Klout has increased its popularity over the last few years and is constantly reviewing and tweaking their scoring algorithm to improve the accuracy of their scores. It looks as though our social media ranking will become more and more relevant in our day to day lives. By Christy Hickey. Explore Culture Contact Careers Blog. No, that is 10 nimrods arguing outside the bar. OK, great. I have one question.

It would! Well, that is harder to say. It may be because, in this hard-thrusting digital age, a good Klout score could give you the edge in the recruitment field. Or it may be because people are very needy. Klout is closing shop. Throughout our lives, we are tagged with scores, some of them far more crucial to our well-being than anything Fernandez has handed out.

Credit scores are maddeningly opaque and can be used against us in infinitely more harmful ways than a Klout score ever could. Our health records are used by huge organizations to segment and sift us behind closed doors. And yet there is something uniquely infuriating about the Klout score. And the fact that Klout users' status is so explicitly linked to material gain makes it an even more freighted situation, he says.

Almost immediately after Fernandez sent his Christmas Eve tweet debuting Klout—long before there were any perks to win or advantages to gain—the company was deluged with users just curious to see how they measured up. When we see ourselves ranked, "we're trained to want to grow that score.

When I began researching this story, my own score was a mere His first suggestion was to improve the "cadence" of my tweets. For a moment, I thought he meant I should tweet in iambic pentameter. But he just meant that I should tweet a lot more. Second, he pushed me to concentrate on one topic instead of spreading myself so thin. Third, he emphasized the importance of developing relationships with high-Klout people who might respond to my tweets, propagate them, and extend my influence to whole new population groups.

Finally, he advised me to keep things upbeat. Using these tips, I managed to boost my Klout to 46 before it plateaued. From that point, I just couldn't jolt the needle any higher. And, to my sheepish frustration, I wasn't being offered any good perks which seem to kick in when scores hit It became clear that if I wanted more Klout, I'd need to game the system harder. I could glom on to influential Twitterati and connive to get retweeted by them.

I could dramatically accelerate the frequency of my tweets, posting late into the night. And I could commit myself to never taking a break: Makarsky made it clear that a two-week vacation from social media might cause my score to nose-dive. The thought of running on this hamster wheel forever was positively exhausting, and it made me wonder whether Klout was really measuring my influence or just my ability to be relentless, to crowd-please, and to brown-nose.

Consider that the only perfect Klout score belongs to Justin Bieber, while President Obama's score is currently at We might not wish to glorify a metric that deems a teen pop star more influential than the leader of the free world. In the depths of my personal bout with Klout status anxiety, I installed a browser plug-in that allows me to see the Klout scores of everyone in my Twitter feed. At first, I marveled at the folks with scores soaring up into the seventies and eighties.

These were the "important" people—big media personalities and pundits with trillions of followers. But after a while I noticed that they seemed stuck in an echo chamber that was swirling with comments about the few headline topics of the social media moment, be it the best zinger at the recent GOP debate or that nutty New York Times story everybody read over the weekend.

Over time, I found my eyes drifting to tweets from folks with the lowest Klout scores. On top of that, you can even complete missions and grow your online presence using this tool. If Twitter is the name of your social game, then you might want to take a look at Twitter Counter. You can also compare yourself against other competitors, monitor other keywords and hashtags, and manage data between multiple Twitter accounts.

For those who have more room in the budget and need something more sophisticated, then Hootsuite Insights could be worth your while. Formerly uberVu, this tool provides deep level data across many of your social accounts and platforms, and not just Twitter. One of the most popular tools used by many major brands can track your social data and your online content, too. This is, at its core, very similar to what Klout was doing.

There are many, many other options online for measuring your social influence. Another route to take is to sign up for platforms that are targeted to those interested in influencer marketing.

You can check out some of these online tools and sign up as an influencer to get an idea of how you look to other brands out there. What are some of your favorite tools for measuring your online presence?